Having built and led large global brands and then deciding to turn her hand to scale-ups, Clare (our Founder), quickly saw how limited scale-up brands were in their ability to access both the principles and experience of what it takes to build a stand-out, disruptive, and famous brand. She was horrified how many times she heard from start-ups that they'd just briefed a designer to "make a logo" and hadn't realised that the most prolific brands and the ones that stand the test of time don't just "pick a logo they like" but follow a very tried and tested methodology for how to build brands that set them apart from the competition and that their customers will love. Once this solid foundation is in place, then the magic can really start.

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But scale-ups can't afford seasoned CMO's or pricey consultancies and agencies. So Clare designed the CMO In A Box service to give scale-ups access to top brand talent in a 14 day "sprint" format, with flat up-front pricing (no hidden costs!). Giving scale-ups access to all the big brand learnings and thinking, but in fast and affordable format.